Ideogram AI Tool

AI Company

Ideogram

Website

Ideogram is a powerful AI-driven text-to-image generation tool developed by Ideogram AI, a company founded in 2022 by former Google engineers and AI experts from UC Berkeley, Carnegie Mellon University, and the University of Toronto. Based in Toronto, Canada, Ideogram launched its initial model (v0.1) on August 22, 2023, with a mission to enhance human creativity through generative AI. The company has since raised significant funding, including $16.5 million in seed funding led by Andreessen Horowitz and Index Ventures, followed by an $80 million round in February 2024.

Ideogram stands out for its exceptional ability to render coherent, legible text within images—a feature that sets it apart from competitors like Midjourney or DALL-E. Its latest model, Ideogram 2.0 (released August 2024), alongside the faster Ideogram 2a (February 2025), offers photorealistic visuals, superior prompt adherence, and a range of creative tools. Key features include:

Accessible via its website (ideogram.ai), iOS app, API, and partner platforms, Ideogram offers a free tier with 40 images/day (10 prompts) and paid plans: Basic ($8/month, 400 priority prompts), Plus ($20/month, 1,000 priority prompts, private generation), and Pro ($60/month, 3,000 priority prompts, bulk features). It’s ideal for graphic designers, marketers, content creators, and hobbyists seeking fast, versatile, and text-accurate visual creation.