Adobe Firefly is a family of generative AI models developed by Adobe, a global leader in creative software, headquartered in San Jose, California. Introduced at Adobe MAX in September 2022 and launched in public beta in March 2023, Firefly integrates seamlessly into Adobe Creative Cloud, enhancing tools like Photoshop, Illustrator, and Premiere Pro. Designed with a focus on commercial safety, it’s trained on licensed content from Adobe Stock, public domain materials, and openly licensed sources, avoiding the copyright controversies of some competitors. As of March 1, 2025, its latest advancements include the Firefly Video Model (beta, released February 2025), expanding its multimodal capabilities.
Accessible via the Firefly web app (firefly.adobe.com), iOS, and Creative Cloud, it offers a free tier with limited monthly credits (e.g., 25 for free users) and paid plans: Standard ($9.99/month, unlimited imaging/vector, tiered video/audio), Pro ($39.99/month, higher capacity), and Creative Cloud integrations (e.g., All Apps, $59.99/month). With over 18 billion assets generated globally, Firefly serves creators, enterprises (like PepsiCo and IBM), and hobbyists, balancing speed, quality, and ethical AI development.
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